branding
Avis Europe
(Worldwide, excl. the Americas)
I was, for some years, the Avis Europe Brand Guardian – directly supporting the Marketing Manager – including involvement in creating, and overseeing adherence to, Avis Corporate Guidelines.
London Ambulance Service
BRIEF: to devise, pitch for and implement the complete rebranding of the organisation, at a time when it was having, for the first time, to 'compete' with all of the Ambulance Services surrounding London.
The rebrand encompassed everything from designing distinct logos for the 3 organisational entities, through to stationery, literature, building signage, livery for ambulances, comprehensive Corporate Guidelines... and liaising with The College of Arms re my creation of a mono version of the Royal Crest.
AstraZeneca
BRIEF: to create the brand identity for the AstraZeneca Opinion Leaders' Academy, medical Consultants’ training programme, including logo, information pack, etc.